Betclic Group has partnered with WSF Odds to overhaul its player props betting portfolio before the 2026 FIFA World Cup begins on June 11. The collaboration replaces manual market compilation with automated data solutions to address scalability and settlement requirements.
The 2026 tournament will feature 48 teams across Canada, Mexico, and the United States. Betclic identified that its previous props selection focused primarily on high-demand markets such as first and anytime goalscorers, assists in top-tier leagues, and basic team statistics. Chief Business Officer Martin Houdbine stated that internal manual processes created bottlenecks, limiting the ability to scale niche markets.
"Our offering on player and team props was relatively limited and selective," he noted. Derived pricing models also introduced consistency and accuracy challenges across different competitions.
Automated Market Expansion
WSF Odds, a joint venture between Wall Street Football and TradingLab, now supplies the operator with a catalog covering player, team, and match performance markets across more than 90 football competitions. The system integrates official match data with AI-driven pricing models and proprietary algorithms. This infrastructure allows Betclic to expand coverage beyond major leagues, accelerate time-to-market for new props, and standardize settlement procedures.
Information sourced from Betclic Group and WSF Odds corporate communications.