Carlos Lima has been named executive president of the Brazilian Institute for Responsible Gaming (IBJR). The appointment positions him to oversee institutional dialogue with federal authorities and promote the regulated online betting sector in Brazil.
Lima brings experience in public policy, government relations, and regulatory compliance to the role. His primary objective involves strengthening technical communication between the institute, Congress, federal regulators, and civil society. The focus remains on improving the legal framework for authorized operators and ensuring compliance with Brazilian legislation.
Regulation and Market Development
According to Lima, a stable betting market depends on transparent governance and legal certainty. He described the regulated environment as a "seal of safety for the consumer" that establishes clear protection mechanisms and responsible gaming policies. These standards differentiate authorized platforms from unlicensed operators and aim to retain investments, employment, and tax revenue within the country.Andre Gelfi, co-founder of IBJR and a key figure in the sector’s regulatory process, will continue serving on the board and as a director. The institute unites authorized betting companies and maintains its focus on consumer protection, market integrity, and sustainable industry growth.