Kambi has released network data detailing betting activity during the World Cup group stage. The report indicates that the Bet Builder feature generated 20% of all live wagers during this tournament phase.
Live Betting Patterns
The data highlights the role of live combinability in shaping tournament engagement. Users frequently combined multiple match events into single wagers while games were in progress. This approach accounted for a fixed share of real-time betting volume across the Kambi network.Player-specific markets also recorded consistent activity. The network tracked engagement with individual athlete statistics alongside standard match outcomes. These prop markets operated continuously throughout scheduled fixtures.
Earlier tournament phases established baseline wagering trends that the group stage data reflects. The reported figures cover the initial round of matches before knockout rounds begin.