iGaming affiliate Mr. Gamble has appointed Brian Roth as US Market Lead to direct its expansion into North America. Roth joins the company from Gambling.com Group, where he held senior management and analytical roles over a five-year tenure.
Leadership and Market Strategy
Roth will manage affiliate partnerships, regional market growth, and content development for the United States and Canada. His previous responsibilities at Gambling.com Group included serving as brand manager for Bookies.com and senior director of sports, alongside earlier positions in data intelligence and e‑commerce analysis. The new role focuses on establishing the affiliate’s operational framework across the Atlantic and applying previous growth strategies to the North American market.Analyst Support and Content Focus
The expansion also includes the hiring of Manuel Mora as an iGaming and betting industry analyst. Mora will monitor sports betting, online casino, daily fantasy sports, and prediction market segments. His duties involve reviewing operator bonus structures and converting technical terms into accessible information for users.The appointments were finalized in July 2026 as the affiliate prepares to launch its North American operations. The hiring aligns with increased platform competition in the region across fantasy sports, social casino, and prediction market segments.