Playson has introduced BLASTS & RACES, a year-long global engagement campaign featuring a €25,000,000 prize pool. The initiative runs until June 30, 2027, and succeeds the provider’s previous Non-Stop Drops & Races program.
Campaign Structure and Integration
The program operates on an opt-in basis, allowing operators to join at any point without additional technical integration. Playson has updated the naming convention for several core components while preserving the underlying mechanics. Cash Blast is now designated as Power Blast, Tournaments have been restructured into Grand Races, and Short Races operate under the Turbo Races label. The framework relies on established engagement tools and incorporates both established and recently released game titles.The €25,000,000 reward budget represents a €15,000,000 increase over the prior edition. Waldemar Antypov, Product Owner at Playson, stated: "BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world." The campaign structure is designed to support player retention throughout the twelve-month period.
The current program follows the completion of the Non-Stop Drops & Races initiative, which previously distributed a €10,000,000 prize pool across the same network.
Source: Playson official announcement.