Diamond Partners has announced a vacancy for a CRM Manager within its iGaming division. The role operates on a fully remote basis and requires a minimum of two years of industry experience.
Scope of Responsibilities and Analytics
The position focuses on player lifecycle management and data-driven engagement strategies. The manager will implement RFM and LTV segmentation models, define VIP tier structures, and design automated communication journeys. Operational duties also include maintaining the promotional calendar, launching reactivation initiatives, and running A/B tests to refine campaign effectiveness.Performance evaluation relies on established engagement and revenue metrics. The candidate must regularly monitor open rates, click-through rates, average revenue per user, and return on marketing investment. All tasks are distributed across remote workflows, with reporting aligned to standard iGaming operational benchmarks.
The position details were shared via the company's official recruitment channel.